How did a simple Facebook group mobilize 12 million people in 40 countries in just one month?
That’s exactly what Oscar Morales accomplished when, in 2008, he created a Facebook group called A Million Voices Against FARC.
What had Morales done to bring millions of people into the streets in a country where, for decades, anyone who said anything against the FARC wound up kidnapped or dead or worse? He’d created a Facebook group. He called it A Million Voices Against FARC. Across the page, he typed, in all capital letters, four simple pleas: “NO MORE KIDNAPPING, NO MORE LIES, NO MORE DEATH, NO MORE FARC.”
“At the time, I didn’t care if only five people joined me,” said Morales. “What I really wanted to do was stand up and create a precedent: we young people are no longer tolerant of terrorism and kidnapping.”